Marketing Support

Senior Lead - B2B Marketing, Run Specialty

New York, NYPosted May 15, 2026
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The opportunity

Overview

Lead wholesale marketing for the running specialty channel, connecting national strategy with local retail execution. Build marketing support plans for national and independent retail accounts. Oversee campaigns across stores, digital media and community events. Equip field teams and retail partners with localized marketing tools. Coach marketing specialists and evaluate regional sales performance. The position calls for 8+ years in B2B marketing, wholesale brand management or commercial strategy in performance footwear.

What you’ll do

  • Build marketing support plans for national and independent retail accounts.
  • Oversee campaigns across stores, digital media and community events.
  • Equip field teams and retail partners with localized marketing tools.
  • Coach marketing specialists and evaluate regional sales performance.

What you’ll bring

  • 8+ years in B2B marketing, wholesale brand management or commercial strategy in performance footwear.
  • At least two years of direct people leadership experience.
  • Deep knowledge of running retail and ability to coordinate complex stakeholder groups.

Schedule

  • Travel up to 30% of the time.

Compensation

$175,000 – $215,000

The published range does not specify a pay period.

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